Why We Can’t Take Our Eyes Off Ja Morant
Jamie Sterns Jamie Sterns

Why We Can’t Take Our Eyes Off Ja Morant

Basketball “star” may be putting it too mildly. Ja Morant has become what can only be called a “Super Star” a label that is rare in all cultural fields but one that is insatiable to witness when it is happening right before your eyes.

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Wow (Reddit) It Did Actually Work!
Jamie Sterns Jamie Sterns

Wow (Reddit) It Did Actually Work!

And as the ad says, “Wow, this actually worked” and that’s the biggest takeaway. By sticking to its core brand ethos and not trying to push sales and a contrived message to its loyal users, it re-upped its cultural capital with those loyalists while also building traction for their brand to potential new users.

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Contagious Why Things Catch On Review
Jamie Sterns Jamie Sterns

Contagious Why Things Catch On Review

Jonah Berger’s Contagious, Why Things Catch On (2013, Simon & Schuster Paperbacks), is a capturing and accessible read that investigates and unravels how things become viral.

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USDA Rejects Sugar & Alcohol Recs
Jamie Sterns Jamie Sterns

USDA Rejects Sugar & Alcohol Recs

So what does that mean? One word, lobbyists. The food and beverage (which includes alcohol) lobbies are incredibly powerful and they intensely pushed back against these new recommendations.

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Tribes  Review
Jamie Sterns Jamie Sterns

Tribes Review

The power of marketing is taking ideas and making them manifest and energized tools to not only to sell things, products, but to sell ideas, politics, movemements. This is also where the role of the leader comes into play. “Great leaders create movements by empowering the tribe to communicate.”

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